(reported by journalist wang haiyan) when a multi-media design company at anhua road planned to expand the scale but had no guarantee for loaning from the bank, dobe e-park (dobe real estate creative industry development and operating co., ltd.), where the company was located, provided a timely and active help with a guarantee. in addition, the brand of this company was supported by the creative company service center, and their cultural products newly developed were swiftly brought to the market. the company manager said: "at the beginning we came here for the hardware environment and we didn't think we could be provided with creative help."
some operators may lease an old workshop or warehouse and decorate it into a creative house before release it to another company by a higher price to gain the price difference, and thus the creative park is only an empty frame. dobe e-park – the leading park for the development of creative industry in changning district didn't repeat such a routine but aimed to transform from a park operator into a comprehensive service supplier. to satisfy the practical demand in cultural and creative enterprises, dobe establishes a "creative enterprise service center" to provide seven main value-added services including funding service, creative industry ceo club, brand popularization, basic law and policy service, enterprise management consultancy, basic talent service and financial management service. these measures have attracted a lot of middle and small creative enterprises including some famous ones such as dianping.com and kudos media, etc, and the lease rate of the park is 100%.
"we know the characteristics and difficulties of cultural enterprises", says wan lijiang, the vice president of dobe, the cultural and creative industry is a "brain industry" probably lacking of lawful, financial and management experience. so the "creative enterprise service center" of the park has established various corresponding services, e.g: employing famous lawyers' office to provide basic law service of middle and small creative enterprises, help them operate legally, and provide free legal assistance in intellectual property protection; in respect of financial management service, the center helps enterprises improve the standardization level and financial outsourcing service, model making, and regular account management, etc; the center also assist enterprises in employing and training. an enterpriser in the park sighed with his feeling: "our company was liberated from many complicated affairs."
in the beginning when a cultural enterprise is created, they often have good creative ideas but lack of fund, so dobe e-park tries to exchange their stock right with house rent to support them. some potentially developing enterprises may be provided with a small amount of fund to satisfy the short term requirement for funding, and a platform is built to connect enterprises to financial institutes. china printing material encountered a difficulty of funding in their development, and dobe thought they were prospective, so a special service team was established to help them, and the enterprise was allowed to be stationed in the park with no rent but only an investment and cooperation agreement, and meanwhile outstanding professionals were assigned to be the director representative of the enterprise to direct them in business operation, development and brand popularization.
dobe e-park also creates conditions to make neighbor enterprises become cooperation partners. the "creative enterprise service center" holds activities regularly and calls enterprises responsible persons together for communication between upstream and downstream of the industry. enterprise "lagardere" in seat a were seeking for a designer, and by the introduction of the ceo club, they knew bixun company in seat c whose design style could exactly satisfy the design requirement, so a cooperation agreement was quickly signed between the two enterprises.